Horse Racing Ireland’s Communications Department, lead by Paula Cunniffe, Director of Communications and Corporate Affairs, manages the communications functions of HRI, its various departments and subsidiaries. The department is responsible for internal and external corporate communications, HRI’s press office and extensive event management.
The Communications and Corporate Affairs department is the direct point of contact in Horse Racing Ireland for the Minister of Agriculture, Food and the Marine and other government departments and bodies.
To seek information, share any feedback or suggestions please contact: [email protected]
meet the team
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Paula Cunniffe
Director of Communications and Corporate Affairs
Paula Cunniffe
As Director of Communications and Corporate Affairs at Horse Racing Ireland, Paula leads the Communication team responsible for the management and development of the communications function within HRI, comprising corporate affairs, internal and external corporate communications, press office and event management.
Barbara White
PR & Events Manager
Barbara White
As Marketing and PR Manager, Barbara overseas the general marketing strategy for Horse Racing Ireland and is responsible for the following areas:
• National and Regional advertising and media buying
• Direct marketing campaigns through press, broadcast and online platforms
• PR opportunities to advance the promotion of HRI and the racecourses
• Sponsorship opportunities in Irish racing
• CRM and database management
• Project management for targeted events and initiatives such as awards ceremonies, championship presentations and ladies day events
• Management of the Horse Racing Ireland brand
Connect with Barbara on LinkedIn
Follow Barbara on Twitter @barbaramwhite
Email - [email protected]
Tracey Maher
Communications Executive
Tracey Maher
Tel: +353 45 455674 Email:[email protected]
As Communications Executive, Tracey assists with the corporate communications function of HRI and with the management of the Press Office. Tracey also provides an information service for public representatives, researchers and the general public and coordinates the design of publications such as the yearly Factbook and Annual Report.
View the Press Office section for more information.
Connect with Tracey on LinkedIn
Shane Redmond
Racing Content Editor
Shane Redmond
Shane is a member of the Communications team at Horse Racing Ireland. He is the chief copy writer for HRI's suite of websites, the “GoRacing” newsletters published on Wednesdays and Fridays and many Irish racing press releases. Shane produces the “Weekly News”, an Irish racing column distributed to all regional newspapers. He also writes the daily racing column “Today's Tips” which previews all Irish race meetings and records regular podcasts previewing Irish racing for the weekend ahead.
Follow Shane's #TodaysTips
Email: [email protected]
Caroline Fitzpatrick
Industry Research Analyst
Caroline Fitzpatrick
Caroline is a member of the Communications team at Horse Racing Ireland, as an Industry Research Analyst. This role primarily involves Caroline undertaking relevant research and providing insights for a range of projects as they arise in HRI, including the Social and Economic Impact Report 2023 and HRI Strategy Development.
Email - [email protected]